William Hill is one of the most trusted bookmakers in the U.K., having worked hard to build a fine reputation since its establishment in 1934. Not only does the company operate some 1,500 retail shops in the U.K. and a huge telephone network worldwide, it also provides an excellent online site. The safety of the site is illustrated by the fact that it is licensed under the Independent Betting Arbitration Service, or IBAS. Unfortunately the site does not accept U.S. participants.
Despite its long track record, the William Hill bookmakers struggled to draw traffic to their online site in the face of fierce worldwide competition in the internet gaming industry. In an effort to improve the online operations William Hill has now teamed up with the gaming software specialist Playtech. This alliance brings not only badly needed marketing expertise but also the widely respected Playtech software to the site’s poker and casino games.
Funding an account and withdrawing funds at William Hill is a simple task as most major credit and debit cards are accepted without transaction charges. The site also accepts deposits in eleven currencies and provides six languages for its worldwide audience. And although the site is generally straight forward and easy to use, a 24-hour customer support team is ready to respond to inquiries.
If you’re a poker fan the promotions alone should draw your attention to the site. Not only is there a generous new player bonus but other ongoing promotions reward loyal repeat players as well. But in addition to the handsome bonuses there’s also a wide range of games beyond the popular Texas Hold ‘em, including seven card stud, Omaha and the unusual and entertaining Hold ‘em Blackjack game.
And if you like to whine about your bad luck, William Hill offers a bad beat jackpot that will definitely make you happy. After a truly disastrous bad beat just send an e-mail to the customer support team and if it really was a heart-stopping beat you may be lucky enough to see some cash transferred back to your account.
Many bookmaker reviews comment on the quality and depth of the site’s sports book. The list of available sports is, indeed, impressive with choices including cricket, darts, cycling, greyhound racing, volleyball, rugby and others in addition to the standard list of major sports. And the site’s convenient BetLive feature allows you to schedule and track specific sporting events while its mobile service provides the ability to place bets and view results over your mobile phone. An online calculator even gives let’s you determine the amount you might win with a specific bet under various hypothetical results.
The William Hill horse racing service is particularly impressive and every day you’ll find a list of daily promotions that may include match bets, enhanced doubles, winning distances and betting on favorites. And with the site’s Best Odds Guaranteed promotion on all U.K. and Irish horse races you’re assured of receiving the best odds. Simply take the early price on a race and if the payoff is bigger you’ll get that larger amount. And to add to the excitement you can listen to the race on Realtime radio or, after placing a qualifying bet of £5, you can even watch the race on racing TV.


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